Posted By Ric Vatner on January 23, 2010
I gave a talk to a Chinese business delegation yesterday on Social Media, the Internet as a global communications tool and eSTV and how social media such as eSTV can help business market them selves more effectively.
This is the kind of talk where I like to use the white board to highlight my points and I was wondering how I would do that for a Chinese speaking audience that doesn’t speak or read English.
The problem was solved when the translator brought along a Chinese student from NSW University. He is studying marketing and was happy to listen to the talk and write up the points I gave him in English on the white board, in Chinese. It certainly added a degree of spontaneity to the talk that I was afraid I could not achieve in this case.
We discussed the problems inherent in traditional media and the fragmented market (i.e. you can’t just buy an advert on TV during prime time these days and know you will get to most of your target market). The surprising thing (for me) was that it seems it is the same in China and they were very interested in finding out how to overcome that issue. I wonder if Seth Godin‘s books are translated into Chinese?
Categories: Inside Social Media, Internet Marketing, Public Speaking
Tags: Public Speaking, Social Media, Speaking to a foreign language audience, using a translator
About The Author
Hi, I've been in Sales and Marketing all my business life but I have also published various magazines from time to time including an audio magazine called BAC to Business (pronounced Back to Business). I've spoken at conferences around the world usually on Marketing but also on Business, Philosophy, Education, Insurance, Media and quite a few other topics, in fact speaking is the major reason I have visited so many countries. Some of my major achievements have been; I sold over $100,000,000 of paid Whole of Life Assurance in two years for Prudential while simultaneously making the Top 5 with four or five other insurance companies in the late 1980's and early Nineties, I won the inaugeral Holbien Scholarship for the Pacific Region with my paper on the future of Newspapers in 2000, I launched the only web site I know of that started its own newspaper with content from the web site and sold it at a profit within six months during the Tech Crash in 2002. And more recently I launched ESTV an online TV Style magazine which has a neat twist, it is the Internet version of a local paper - TV style. In the near future I will launch Best Deals Australia - a unique Shopping Mall - Why unique? - Ah you will have to see it to understand. In the mean time please check out www.estv.com.au or follow us at www.twitter.com/estv. BFN
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