Market Fragmentation is a Problem in China Too!
Ric Vatner | January 23, 2010
We discussed the problems inherent in traditional media and the fragmented market (i.e. you can’t just buy an advert on TV during prime time these days and know you will get to most of your target market). The surprising thing (for me) was that it seems it is the same in China and they were very interested in finding out how to overcome that issue.