Ric Vatner's Blog » Inside Social Media http://www.ricvatner.com.au I Think, therefore I am, I Think? Thu, 07 Oct 2010 12:20:06 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 Market Fragmentation is a Problem in China Too! http://www.ricvatner.com.au/2010/01/market-fragmentation-is-a-problem-in-china-too/ http://www.ricvatner.com.au/2010/01/market-fragmentation-is-a-problem-in-china-too/#comments Sat, 23 Jan 2010 11:15:49 +0000 Ric Vatner http://www.ricvatner.com.au/?p=71 I gave a talk to a Chinese business delegation yesterday on Social Media, the Internet as a global communications tool and eSTV and how social media such as eSTV can help business market them selves more effectively.

This is the kind of talk where I like to use the white board to highlight my points and I was wondering how I would do that for a Chinese speaking audience that doesn’t speak or read English.

The problem was solved when the translator brought along a Chinese student from NSW University. He is studying marketing and was happy to listen to the talk and write up the points I gave him in English on the white board, in Chinese. It certainly added a degree of spontaneity to the talk that I was afraid I could not achieve in this case.

We discussed the problems inherent in traditional media and the fragmented market (i.e. you can’t just buy an advert on TV during prime time these days and know you will get to most of your target market). The surprising thing (for me) was that it seems it is the same in China and they were very interested in finding out how to overcome that issue. I wonder if Seth Godin‘s books are translated into Chinese?

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