Ric Vatner publisher of eSTV an online TV style magazine

I think in respect of the long term future for eSTV, the biggest news this week revolves around one topic, Video and more specifically, Pay per View.

Pay per View Video coming to eSTV

eSTV have now secured new technology that was developed here in Australia and it will have a huge impact on us going forward.

We can now offer producers and video content owners the opportunity to put their films, for example:

• Short films,
• Movies,
• Documentaries,
• Training programmes (e.g. language lessons) or
• How To videos etc

on eSTV our TV style online magazine  on a pay per view basis. Putting them on eSTV will of course open them up to a larger audience

The owner of the content (i.e. of the video) will get paid every time someone watches the video because every video has a set fee to watch it. Another great feature is every video can have a different fee. So one film might cost $1.99 to watch and another $2.50 – each film can have its own price tag.

Of course the videos will be available to viewers world wide so the potential audience is huge.

Monetize your Videos

Imagine how many good to excellent movies there are out there that have never been able to tie up a distribution deal and have either earned their owners very little or nothing. Well that is about to change.

eSTV has already added a shopping mall to our magazine (which will open soon) and we recently “built” an office tower over that to cater for service businesses (see our Best Deals Australia information video) – well I can now see us adding a movie theatre so our visitors can watch movies as well.

This technology will enable video content owners to monetise their production be it a movie, a documentary or information video and it will also make it worthwhile for producers to create new content.

Web Sites can now sell Pay per View Video

Even better, we can also enable any web site (world wide) to add our video player to their web pages and serve the same pay per view content from their web site – and get paid every time someone watches the video. They can also add their own original pay per view content and get paid when people watch that.

Finally, web sites that add their own original content to the video player can also make their content available through our system to other web sites who will earn money every time it is viewed on their web site and so will the content owner.

Imagine you can now create training videos and make them available to your team world wide. Why would you go to the expense of producing DVDs and posting them when you can now use our video player and sell the video as pay per view.

Please feel free to contact me if you have any enquiries ric at eSTV dot com dot au.

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Best Deals Australia Promo Video

I was still exhausted after having had such a busy return to work last month (January) and I while I had planned to prepare for the debate I was in last Wednesday during the previous weekend we ended up spending all day Saturday editing the new promo video for Best Deals Australia which you can see on www.estv.com.au. So I spent all Sunday till 2 am and Monday and Tuesday night working on it instead.

I allowed a couple of hours on Saturday for editing the video but of course it took much longer and Asish, who was doing the editing, was leaving to go overseas for his holiday the next day so we had to get it finished. Asish was one of the first cameramen / editors to join ESTV when we started and is always a pleasure to work with.

We had intended to make two videos out of the shoot but that would have taken a lot longer and we were both tired after hours of editing and creating material to be inserted into the video. When we realized the whole video was just under the allowable 10 minute limit we were ecstatic and decided to call it a day. So the video is a little long but I think it really gets to the nub of why businesses should participate in Best Deals Australia.

The Restaurant Find of the Year – You Have to Try This Place

Around 4 O’clock on Friday afternoon Anthony and I were planning our strategy for February when a friend rang to see if I was free for a coffee. That was when I realized how tired I was and I thought an early mark would be just the pick-me-up I needed so I said “definitely”. But as it turned out she didn’t arrive until 6pm so we decided to have an early dinner instead.

We went to a little café in Campbell St Surry Hills that I have often seen when I park my car but never had a chance to visit. I didn’t realize that it had recently changed hands but we both agreed it was the find of the year. For my part,  and speaking purely about the food, I doubt I will find any place better this year. I hope you have a chance to try it.

It’s called Café Ish and the food is incredible and very reasonably priced (It cost just $80 for the two of us). The menu is Australian / Japanese but most of the dishes are original creations of the chef who is Australian.

We had a beautiful cheese and garlic damper as an entree which is a type of bread that Aussie Swagmen cook in a Billy tin over a camp fire. It was crispy on the outside and hot and soft on the inside just as it should be but the cheese and garlic made it into a really tasty gourmet bread.

Next we had crumbed crocodile tail and pork ribs in a soy sauce marinate. Crocodile is a white meat and looks just like chicken. I expected it to be the colour of duck meat or darker. It was delicious but while I enjoyed the batter which was lightly cooked and crispy, it made it hard to fully appreciate the crocodile meat.

The ribs were cooked to perfection and the sauce clung to them like honey. The ribs came in a big bowl and we had to order another (plain) damper to dip into the sauce that was left because we just couldn’t waste it.

We also had a separate bowl of fries (I love chips and they were a luxury because I’m on a diet and haven’t had any since before Christmas). As chips go these ones were perfect. They were crispy, tasty and make you wonder how something so perfect got on the list of things to avoid.

For desert we had crispy red bean spring rolls and home made vanilla ice cream. The sweet crispy spring rolls were nice but the ice cream was divine. (That sounds so wanky but it was so what can I say). We also had a green tea Panna cotta with a home made butterscotch sauce. It was smooth and full of flavour yet very light and the green tea gave it a very pleasant aftertaste. But the ice cream was the clear winner.

So, what an end to the week. I went home happy and relaxed and I know where I will take my next date. When I woke up on Saturday I was still feeling wonderful so I decided to take advantage of it by taking Saturday off as well. Does a good meal affect you the same way?

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This is the kind of talk where I like to use the white board to highlight my points and I was wondering how I would do that for a Chinese speaking audience that doesn’t speak or read English.

The problem was solved when the translator brought along a Chinese student from NSW University. He is studying marketing and was happy to listen to the talk and write up the points I gave him in English on the white board, in Chinese. It certainly added a degree of spontaneity to the talk that I was afraid I could not achieve in this case.

We discussed the problems inherent in traditional media and the fragmented market (i.e. you can’t just buy an advert on TV during prime time these days and know you will get to most of your target market). The surprising thing (for me) was that it seems it is the same in China and they were very interested in finding out how to overcome that issue. I wonder if Seth Godin‘s books are translated into Chinese?

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