Market Fragmentation is a Problem in China Too!

Ric Vatner | January 23, 2010

We discussed the problems inherent in traditional media and the fragmented market (i.e. you can’t just buy an advert on TV during prime time these days and know you will get to most of your target market). The surprising thing (for me) was that it seems it is the same in China and they were very interested in finding out how to overcome that issue.

Giving a Talk to a Non English Speaking Audience

Ric Vatner | January 19, 2010

This was the first time I have ever given a talk to a non English speaking audience that had to be translated as I spoke. I can tell you it is not as easy as it looks.

I did everything I could in advance to make the talk work. I had my PowerPoint presentation translated into Chinese and I sent the translator a copy of my talk in advance so she could read it and prepare.

So what could go wrong?